PART ONE: When communicating with others, what is more important – culture or personality?

This is like the infamous chicken-and-egg question, and I have had endless discussions with other trainers about this very subject. Most coaches deal with these topics separately and offer either personality assessment and training or intercultural coaching and country-specific training.


The way I see it, one cannot exist without the other.


You interact with others every day and in many different ways.


For example, at work, you exchange information with colleagues, discuss a project with your boss, negotiate with a supplier, or promote your new product to a prospect.


At home, you may talk to your family about your day, you tell your loved ones how much you care about them, you argue with your kids over house rules, or you make plans for the future. In addition to that, you also engage in non-verbal communication with strangers all day long.


You might frown and look angry when someone cuts in line at the supermarket checkout, wave at a neighbor and nod to greet them from a distance, or cross your arms as you are listening to the person in front of you talking at length about shipping options to the clerk at the post office. But do some people get what you mean and others do not?


Why do we misunderstand each other, misinterpret someone's behavior, or dislike someone's communication style?


In each situation, what is it that determines how we behave and how we communicate? Is the visible behavior and communication style dependent on our personality, culture, or the circumstances of each situation?


On the one hand, personality tests such as the MBTI (Myers-Briggs Type Indicator) or NLP (Neuro-linguistic Programming) only look at the personality. On the other hand, cultural dimensions as developed by Dutch Social Psychologist Geert Hofstede or British Linguist and Interculturalist Richard D. Lewis only look at the culture.


We need to take a more holistic view when looking at ways of how to communicate successfully with others.



Zoom Event: Master Cross-Cultural Communication With Global DISC

DATE: Tuesday, March 16, 2021 TIME: 12-1:00 p.m. EST COST: Free

  • Learn more about personality, culture, cross-cultural communication, intercultural competence, and how to communicate successfully with others

  • Meet Renata and ask questions about the topic

  • Get to know the tool: Global DISC

All event registrants are eligible to win a FREE "Intercultural Communication Starter Kit"

  • This includes a full Global DISC Assessment with a 35+ page report for you to keep.

  • A coaching session to decipher the valuable report information.

  • PLUS access to an online training program for three months!

At URBAN Training and Services, we look at people's personality, culture, and the circumstances, and we use proven tools to help people communicate successfully with others.

Explore your personality, expand your comfort zone, and learn how to communicate successfully with others.

ABOUT RENATA URBAN: Renata has a passion for teaching and sharing her invaluable skills, knowledge, and experience. Not only has she helped clients succeed in a global business environment but also other educators as a teacher trainer. LEARN MORE ABOUT RENATA


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